Welcome to Week 5 of our Marketing Journey to making $3,000 per month. Today we are going to focus on choosing your email marketing service.
What is an ESP and How Do You Choose One?
As you can see ESP stands for email marketing service and having a good one is crucial to succeeding at email marketing.
ESPs are essential to email marketing because it is illegal to bulk email your readers from a private email account. Even if you did do this your emails would end up in the spam folder and your email account shut down so don’t do this.
A good ESP allows you to bulk email your readers but a great ESP will also do the following:
- Allow you to create emails with a drag and drop editor
- Segment your audience into groups
- Manage your contact list
- Track the performance of your email campaigns
- Let you quickly and easily set up automations
- And, most importantly, prevent your emails from landing in a spam box
Different Email Service Providers
Throughout the last five years I’ve tried several different ESPs including Mailchimp, ConvertKit, Constant Contact, and Drip. All of them were pretty good but my favorite and the one I currently use is GetResponse.
GetResponse does all of the above, has great (but not overly aggressive- I’m talking to you Constant Contact) customer service who will walk you through anything you can’t figure out, a 30 day FREE trial, and is only $15/month for your first 1,000 email subscribers.
Once you start sending out emails GetResponse allows you to track different analytics which you can read about here. This allows you to do what’s called A/B testing to start honing in on the things that your audience responds to so in the end it can help you increase your sales too.
Today’s homework is to sign up for an email marketing service. Next week we are going to start the real part of our journey and put together our first welcome email sequence.
If you haven’t yet check out my resource library and come back tomorrow for Week 6 of our Marketing Journey to making $3,000 per month!
Take care and remember that success is incremental- not binary.