Choosing a niche and audience when getting Started with affiliate marketing
Hello and welcome, my name is Deja Croney and you are listening to the Affiliate Marketing Graduate. This is podcast episode #2, and we are going to be discussing choosing a niche in an audience for you to promote your affiliate links to.
I know when some people promote affiliate marketing they say all you have to do is choose our product, get links out there, and get people to click. It would be great if it was that easy. But, just like with anything in life, if it seems too good to be true, it probably is. There are a few critical steps you need to complete when it comes to affiliate marketing before you start making money.
The first step you need to complete is choosing a niche and it doesn’t have to be hard. Don’t get stuck on it like I did.
Choosing a Niche
When it comes to choosing an niche, you want to choose a niche that fulfills two criteria:
- It has to be a topic that will make you money. That is what we’re in this for, right?
- It has to be something that you’re passionate about or are willing to create content a lot of content about. Go with something you’re interested in that you can talk a lot about.
You don’t have to be “passionate” about the topic you choose. I would not say that my interest in blogging and affiliate marketing is a passion. It’s an interest. I enjoy it. I enjoy learning about it. I enjoy talking about it. I wouldn’t really call it a passion.
I’m passionate about my children. I’m passionate about my family. I’m passionate about living a full life- getting out there and exploring the world. Those things I am passionate about.
I am interested in affiliate marketing and making money.
So those are the two things to keep in mind right now.
The niches that tend to do well, all fall into one of three categories: health, wealth, or relationships.
If you can find something that fits into one of those three categories, you’re golden.
Now you’re probably thinking “But what about sports? What about beauty products? What about clothes?” Believe it or not, all of those can fall into health, wealth, or relationships. For example- sports can fall under health or they can fall under relationships.
Some people will treat sports like a big family event. We Love The Dallas cowboys. And do not write me about “Oh, the Dallas cowboy suck.” That’s fine if that’s your opinion. But we love the Dallas cowboys. We get together every time that there is a game and we cheer our hearts out. We wear our Cowboys shirts and it’s an amazing experience. Just sitting there with my family and watching the game. If I can’t make it over there, watching the game by myself sucks. So sports can be about relationships, right?
It can also be about health. Are your people starting a new sport in order to get healthy?
Even though health, wealth, or relationships the three main topics that do the best, those are also very, very, very broad topics.
So when it comes to choosing a niche, choose something you’re interested in. Now you may have to think outside the box a little bit.
I struggled with choosing a niche at the beginning of my blogging journey.
One day my husband came into our cabin and he could tell I was frazzled and when he asked me what was wrong, he expected it to be maybe something about the kids or the laundry or whatever.
Instead I said “I’ve been thinking about this damn niche for a week. A. Week.” I was OVER it.
And he was like “Okay… well what’s going on?”
He knows I’m the kind of person that when I talk about something I can work through it a lot easier.
So we started talking about it and I said “you know, there’s just not anything I’m ‘passionate’ about because that was the word that everybody used.
I said “I’m passionate about traveling” but we weren’t traveling a lot at the moment so I can’t write about that.
I’m passionate about childbirth… but almost too passionate because I was a labor and delivery nurse and I have very strong opinions. It can raise my blood pressure talking about it. I don’t want to live my life constantly talking about it and promoting it and things like that.
My husband said “Okay, well what else? There’s parenting.”
And absolutely there was. But if you have read any parenting forums at all- oh my God. Talk about walking into a rattle pit nest. Absolutely not. I couldn’t/didn’t want to go that direction. So then he was like “Well …what about just healthy living?”
I used to love doing Crossfit before I had children and we try to eat very organic, very clean, non-Gmos, we use essential oils, limit medications, and on and on and on.
Well that’s something so I decided to see what’s out there.
At the time, I was very new to blogging. This was like two years ago. I had no idea that me researching is exactly what I should’ve done when choosing a niche.
But, you want to know, is there an audience out there for it? Is it something that I can do?
So started looking at other bloggers in that niche. There was Wellness Mama, Natural Baby Mama, Crunchy something or another. But that’s what you should do.
It’s literally that easy.
It doesn’t have to be some scientific method of discovering if a niche is a good one. You just need to go to Google and type in type whichever niche you choose. If you choose golf then Google golf forums, golf message boards, golf groups. Go to facebook and type those things in.
You should be able to find groups with 10,000 members or more that are active. If you can find those kind of groups, chances are that’s a good niche.
You can also go to keywordspy.com. Type in your topic and you should be able to see how many people are searching for whatever it is you’re looking for.
So type in golfing, cooking, Keto Diet, exercise- whatever it is you’re looking at.
You should be able to find more than 300,000 searches for it.
It’s that simple. It doesn’t have to be some kind of crazy scientific method.
Choosing an Audience (and Avatar)
The next thing is the audience you’re going to write to. Now “audience” is very broad.
Audience is a basic description like women who are 30 to 40 years old and have children. That is your audience, but you really want to narrow it down even more to what we call an Avatar.
An avatar is the one person you are talking to.
When you try to write to a group of people or to your entire audience you’re writing to nobody.
People don’t respond to broad statements- they respond to you when you talk directly to them. The best way to make your writing or content more personal is to talk to your avatar.
You want to get to know your Avatar like they’re a real person. There are groups I’m in that when we talk about our avatars it seems like we’re talking about our best friend. I know it sounds crazy but my point is that you want to know your avatar intimately. It’s not just their age and their sex and their ethnicity. You want to know deep down who he or she is.
- What is your Avatar’s family like?
- What does she love?
- What does she hate?
- What are her struggles?
- What keeps her up at night?
- What makes her happy?
- What kind of things does she buy?
- What kind of things does she need?
- What kind of things does she want but feels she can’t afford?
- What is she scared of?
- What kind of things does she want to change about her life?
- What’s standing in the way of her making those changes?
You’ll be able to reach your potential clients and readers much quicker when you know the answers to these questions and can speak directly to them.
This is something that all successful million dollar businesses do and is often at the core of their success. So it might sound crazy to go out and find a stock photo of a male or a female and give them a name and create this whole backstory for them, but you should still do it.
I know that my avatar, her name is Karen, is 36 years old and she has young children who are two and four years old and she’s pregnant with another baby. She decided to stay home with her children after she had her first child which is something she never thought she would do.
She was a successful business woman and had a great career as a dentist but she decided to step back from her practice to stay home with their children unexpectedly. She went from having a successful practice to not bringing in money to the family. She’s staying home with the kids, which is amazing, but it also makes her feel like part of her identity is gone because she’s no longer contributing money to the family.
She wants to start working from home so that she can make some money while still being with their children and not just $500 a month- at least three to five thousand dollars a month which you can contribute considerably to her family’s expenses and lifestyle but she has no idea how to do this.
Whenever she started her dentist practice, she hired out everything so she doesn’t know how to get into marketing including: the kinds of things that she needs to promote or her audience.
That is the person that I want to help.
Your Avatar’s Journey
Now, after you choose your audience and you get to know your Avatar, the last piece of the puzzle is what journey do you want your Avatar to take?
Let’s say that you went to promote golfing products. What does your avatar need to be a better golfer? Is She just getting into it? is she already a good golfer? Does she need lessons? Does she need new golf clubs because she has worn or broken her old ones? Does she want to go get tickets to a PGA tour?
Whatever it is, you need to know all those things about her before you can write to her.
So for right now your assignment is to choose a niche, find something you’re interested in, and research it. Are there forums and message boards and groups out there with more than 10,000 active members in it? Go to keywordspy.com and make sure there’s more than 300,000 searches for it.
Then you want to get to know your Avatar. I will post the links for a little downloadable worksheet on getting to know your Avatar so that you will have this to write down.
And then you want to know what is your goal is for your dream client.
If you want to take that one step further- think about what product you would want for your dream client.
You know, if it’s golfing, maybe you want to write a book.
Think about how you can serve your clients with either affiliate marketing products or your own product.
Then in the next weeks episode we’re going to talk about how to find products to promote to your audience and how to research them.
If you ever have any questions, feel free to contact me. Just go to DejaCronley.com and click contact. It’ll go straight to my email. Until next time, happy marketing.