Week 4: Opt-In Freebie

Welcome to Week 4 of our Marketing Journey to making $3,000 per month. Today we are going to focus on creating your opt-in freebie.

What is an Opt-In?

An opt-in freebie is a free resource you give to someone in exchange for them joining your email list.

I’m sure you’ve given your email address for freebie offers plenty of times. Any time you click on a website and see a coupon, quiz, download, etc, you are seeing an opt-in offer.

You probably ignore the majority of offers that you see. But, I’m sure you’ve chosen to hand over your email address in exchange for that freebie if it was something helpful. This is because when you find something that could be useful or improve your life you want that thing.

Brainstorming Your Opt-In Offer

When it comes to coming up with your first opt-in the best thing to remember is to keep it simple. Your offer doesn’t have to be complicated for your audience to want it. It can be a checklist, a short video, or even a list of ideas. For example, I guarantee that a parent who struggles with getting their child to sleep would love a list of ideas to try.

To make a great opt-in you want to think about what small problem you can solve for your avatar.

• Are they tired of cooking the same recipes every day?
• Do they need help learning how to play the guitar and you know the best way to learn scales?
• Can you help them teach their dog to sit?

Whatever small problem you can think of- solve it or give them the first couple of steps.

For example- my freebie for this post is going to be a list of opt-in ideas to help you get started. All you have to do is head over to my resource library to download it.

Creating Your Opt-In Offer

Creating an opt-in can seem intimidating but I promise it’s nothing to stress over. If you’re nervous go to Google Docs or WordPress and create a list. It can really be that simple. You can also record a short video on something your audience would find useful.

If you want bells and whistles for your opt-in then try using Canva. Canva is a website that you can use for free and they have tons of premade templates you can use to create amazing looking opt-ins. I’ll even include a video on how to get started in my resource library but they have great tutorials on the website itself too.

Homework

Today’s homework is to brainstorm an opt-in offer. Create something that will help your audience and then create it.

Come back next week for Week 5 of our Marketing Journey to making $3,000 per month!

Take care and remember that success is incremental- not binary.