Welcome to Week 6 of our Marketing Journey to making $3,000 per month. Today we are going to focus on creating our first welcome email.
What is a Welcome Email?
A welcome email is the first email your subscriber receives welcoming them to your “world” and it sets the tone of your relationship with each of your subscribers or readers.
That’s important because it introduces readers to your way of doing things and it gives them a good reason to read and engage with your content.
I have seen this done many ways but the best welcome emails meet all of the following criteria.
- Sent immediately
- Have a subject line that is clear and engaging
- An Introduction (tell them a bit about yourself preferably via a short story)
- Tell your followers what they can expect from you
- They ask your followers to do something (preferably only 1-2 things/day)
Now keep in mind that when you’re writing these emails you want it to seem like you are writing directly to ONE person (your avatar) so act like you’re writing an email to your best friend. This will help your followers feel more connected to you and will hopefully decrease any anxiety you might have about sending your first email.
I’m going to put a Welcome Email Template in the resource library but if you’re someone like me who likes to deep dive into everything before really getting started check out this post by Neil Patel. I wish this post had been around when I wrote my first welcome email.
You can also check out the book Dot Com Secrets by Russell Brunson. He discusses the importance of story telling in email marketing and walks you step by step through honing in on who you are ,developing your relationship with your readers, diving into your own story and how to create emails that keep your readers coming back for more. Just a heads up- his book is one I will reference often.
For today we’re going to focus on just writing your first email. When you come back next week we’ll focus on how to compose the rest of your welcome email sequence.
Take care and remember that success is incremental- not binary.